As broadband technology evolves and expands due to the efforts of research and development divisions of hardware and software companies across the globe, the global marketplace becomes more accessible to all and new opportunities for networking and interaction emerge. Applications in the media sector are numerous, as should be expected, but what about in everyday retail business, where the bottom line depends on sales? One such area that is benefiting from broadband advances is real estate. Realtors and brokers are using broadband like never before, enhancing their ability to serve the customer, and as always, make the sale.
As the real estate market becomes more and more competitive, especially in rapidly inflating markets like California, agents are expanding upon conventional efforts to do all they can to promote their properties in new and exciting ways. One way agents are finding to stay ahead of other outfits is by offering streaming video and virtual tours on their company's websites. With new advances, customers are able to pan camera angles interactively, allowing 360-degree views of interiors and exteriors of prospective properties. This allows realtors to do the normal staging of units as in conventional showings, but affords them the ability to reach a much wider audience, especially interested parties that are looking to move into the area from out of state. This virtual peek might be all that is needed to entice a viewer to book a personal showing, hopefully with checkbook in hand!
Exclusive, multi-million dollar properties may require even more technological assistance to attract buyers. With broadband technology, an agent with an entrepreneurial spirit would be able to set up multiple cameras across an estate that is just not selling. An interested party that might live overseas and is tied up with business meetings and the like, would be able to view a property in a personal showing in real time with existing technology. Imagine the interactivity. Prospective buyers could ask questions of the agent, receiving answers immediately. This sort of customer service could be the difference between a "pass" and a "buy".
Broadband media expansion is only just beginning. Broadband positive effects on business are causing a ripple effect that will only become larger as more consumers realize its power. Companies like Whiteblox are ramping up research and development in order to find new ways to achieve interactivity in business, education, non-profit, and varied sectors, hoping to meet and exceed new demand.
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